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10 New Makeup Trends That Will Be Huge in 2023!

We love a look — you know, one of those looks that makes everyone at the party stop dancing to try to catch your eye. A look that’s trending on TikTok the day after you roll up at the premiere, a look that all other looks want to be.

Makeup has long been a form of self-expression and creativity, and it’s easy to see why from the first swipe, dab, or pat. The possibilities for new looks are endless, and you can use makeup as a way to accessorize, stand out, or simply feel comfortable in your own skin. 

Whether your favorite look is red carpet ready, or you’re simply searching for a blush to bring out your natural glow, there’s a 2023 makeup trend that you won’t want to miss, and our team at 10PM Curfew has the biggest influencer trends and female lifestyle news on lock. 

2023 Makeup Trends

If you’re looking to try something a little different or want to see what all the TikTok MUAs are up to for 2023, these are the trends you won’t want to miss. Keep an eye out for some of the up-and-coming 2023 makeup trends designed to deliver, including the following. 

1. Cheek Balms

Sustainability is one of the major trends for 2023 in haircare, skincare, and makeup. That means we’re seeing a lot more plant-based and reusable products and many more products that can do double duty. Cheek balms are one of those products, and they’re perfect for tossing into your bag for a busy day on the go.

You can find cheek balms in neutral colors, which can help to hydrate your lips and add a little glow and highlight to your cheeks, but don’t be afraid to check out the brights. The Barbie Movie does come out this summer, after all. 

With cheek balms, you can heal and rejuvenate your skin, all while getting a delicious glow or blushy pop that will serve fierce for Insta and the world.

2. Liquid Blush

Another trend we’re going to see a lot of this summer is the natural look, though it’s definitely taking on a vibe of its own. You can achieve some of that natural beauty with a liquid blush this year since liquid blushes tend to be brighter and longer lasting. 

They match more easily with your skin, so you don’t have to worry about them washing you out, and they don’t have that matte or powdery finish of classic blush. Liquid blush also tends to last longer, so you don’t have to worry about reapplying throughout the day. 

3. Body Glitter

Listen, we love the resurgence of Y2K fashion, which means we’re all about the body glitter. 

Modern body glitter trends are a little more sophisticated and intentional than our roll-on glitter sticks of the early aughts, and that’s a good thing! You can wear your favorite shades to the next music festival or dab a little shine on your cheekbones for a night on the town. 

Body glitter is fun and creative and can add that touch of something delightful to your next makeup look.

4. Upside-Down Eyeshadow

We’re not sure this is what Stranger Things was talking about when they went to the Upside Down, but there’s no denying this is an other-worldly look. This summer, skip the top lid and apply your favorite bold, shiny, or bright eyeliner only to your lower water line. 

This is an especially cool design if you do it with a pigment or color like blue or yellow, but it’s a modern and standout look even with your favorite neutral eyeliner shade, and we can expect to see a lot more of it in the future. 

5. Coquette Makeup

Coquette is a fashion style that celebrates ultra-femininity and elegance, and we’re excited to see the makeup version of this look hitting the mainstream. Be sure to hold onto your liquid blush because you’re going to need it to get the coquette styles you like best. 

Coquette is super romantic and tends to combine pink and off-white shades to get a soft, dreamy final look. It makes the most of luminescent and shimmery colors and calls for blush lips and cheeks, sometimes with a bold gloss to get the full effect. 

6. Pastels

Another element of the Y2K style that we’re seeing in makeup trends this year is the pastel. Pastel shades of blues, greens, and yellows are definitely showing up in eyeshadow trends, but we’re also seeing designs and decals in shades of pastels as well. 

You can decide how much you want to pay homage to this early 2000s style and how much you want to follow it to the letter, but we’re sure it’ll look cute with your favorite crop tops and velour tracks.

7. Glossy and Natural

Natural is definitely in, but this neutral look has a bit of a twist. It’s gloss. 

Between the fruit juice styles from K Beauty and the slicked-back hair of the runway, a glossy, wet natural look is definitely dominating for 2023. 

A lot of this has to do with the movement further toward “clean beauty,” which means products from plants, featuring fewer ingredients. The focus will be on looking fresh and dewy and maintaining that look all day long. 

8. New Take on Classic Grunge

Of course, life is all about balance, which is why we’re also seeing the emergence of a new grunge makeup style that looks a little glam around the edges. If anything, this style is the perfect balance of penthouse and underground and blends the rough with the ultra-feminine. Just think of it as the rock look’s more refined older sister.

One of the iconic and recognizable elements of this look is the matte appearance. It offers a lot of makeup coverage, including a lot of eyeshadow and eyeliner, and it leaves a glossy appearance for the other looks. You can definitely add a touch of body glitter to the style if you want, however.

9. Zenon: Girl of the 21st Century

Maybe we’re the only ones who remember Zenon: Girl of the 21st Century, but even if you were more Nickelodeon than Disney, you’ll love these futuristic looks. 

This makeup style is definitely a reflection of the ever-changing tech world and how it influences our lives more every day, but there’s a touch of cheek and playfulness to it, as well.

With the futura look, as it’s being called, you’ll see some fun and funky colors for the future, including shades of purples, greens, and silvers. Most important for this look, however, is the use of metallics and luminescence in eyeliners, eyeshadows, and lip products, to get that metal robot look perfect for fans of science fiction

10. Two-Tone Lips

If you love a good lip trend, we’ve got you covered. Two-tone lips are definitely the lip trend of 2023 to look out for, and the possibilities are really endless. This style has a wide range. You can use two different shades of the same color on the top and bottom lip, like light and dark pink, or you can go for the full contrast, with orange on the bottom and pink on the top. 

This look also stands out when you use the darker color at the corners of the lips and the lighter color as a highlighter toward the middle. Don’t forget your lipliner, another throwback that is all the way back into style.


Whether you’re launching your TikTok makeup career, or you just want to feel bold and beautiful every time you leave the house, there’s a creative, elegant, or outstanding new 2023 makeup look that’s not to be missed. 

Some of the modern styles are giving throwback energy, with homages to the fashion styles from the early 2000s, and some are all about the future, embracing metallics and jewel tones to really tell a story.

Because, at the end of the day, that’s what makeup does. It tells a story about who we are and how we want to present ourselves to the world, and it gives us the confidence to take each day with our heads held high.

10PM Curfew is the place to look for all the latest in makeup trends that really stand out, along with the hair, fashion, and nails to match. We’ve got our ears to the ground on the latest news and updates from the hottest influencers, and we’re looking for creators and trendsetters just like you to tell us what to check out next. Learn about how you can join the 10PM Curfew team today.


Male beauty influencer Deep Pathare on why makeup is a form of self-expression | Vogue India

Why Y2K Fashion Is Making a Sharp Comeback | Harper's Bazaar

9 Steps to Achieve a Minimalist “No-Makeup” Look | Vogue

How sci-fi fashion has changed | Science fiction and fantasy films | The Guardian